Privacy Policy

1. Scope

This Privacy Statement applies to the collection, use and disclosure of information about you on True’s website, http://www.TrueInnovations.com, our Brand websites, and social media platforms (“Website” or “Websites”) and does not apply to third party websites accessible via hyperlinks from this Website, or other Li & Fung Co. entities or websites. This Privacy Statement applies to personal information True (“True”, “True Innovations”, “Us”, or “We”) obtains from and about individuals interacting with True and our Websites. It does not apply to personal information about True employees.
By using our Websites in any way, such as browsing or interacting, you signify that you agree with the terms of our current Privacy Statement as posted here. If you do not agree with this Privacy Statement, you should not use our Websites. True may update this Privacy Statement from time to time by posting a new version on this home page, with the date of last update noted. We encourage you to visit this area frequently to stay informed as your continued use of our Websites following the posting of changes to these terms means that you consent to such changes.

2. Information Collection

You can visit our Websites without telling Us who you are or revealing personally identifiable information about yourself. You can, however, voluntarily provide personally identifiable information. The types of information that True may collect about you include, but are not limited to, contact information (such as name, ZIP code, email address and telephone number).

3. Information Use

We may collect, maintain and use your personal information for the following purposes:

  • providing convenient store locations upon your request;
  • sending you newsletters, promotional notices, offers, other targeted marketing and other information about True or its affiliated companies and subsidiaries;
  • responding to your inquiries, comments;
  • maintaining the security and integrity of our systems; and
  • conforming to legal requirements or comply with legal process.

4. Technology

Technology Logging, Cookies, and Related Techniques When you interact with our Websites, your browser or device may communicate with the technical information that We use as part of our services. For example, as you use our Websites, your browser communicates with our technology, which in turn keeps records of your interactivity and requests for services and content to assist us in managing and improving the utility of our Websites, and to conduct research and analysis on its use. The types of such interactive information may include your Internet Protocol (IP) address, browser type, URL, requests made, pages visited, activities conducted on the page, day and time of visit and related technical usage information.
We may use cookies and other technologies to authenticate you to a Website, to analyze how a Website is used, and to help tailor our services. To help Us measure Website activity and provide a better user experience, our hosting provider may also compile information such as that identified above from the cookies. Most Internet browsers enable you to erase cookies from your computer hard drive, block all cookies, or receive a warning before a cookie is stored. Please refer to your browser instructions or help screen to utilize or learn more about these functions. Our Websites may not function properly if your browser or device is configured so it does not accept these associated cookies and other technical means. At this time, True does not honor embedded Do Not Track (DNT) functionality in Internet browsers.

5. Data Sharing and Storage

True will not sell your personal information to any other third party unless We disclose this to you at the time the information is collected and obtain your consent. We do not currently share your personal information with any outside third parties in order for them to market directly to you.
True may disclosure your information to third parties for the following reasons:

  • We may use unaffiliated companies such as agents or contractors ("Third Parties") to help Us maintain and operate our Websites, to provide you with services that you have requested, or for other reasons related to the operation of our business. In the event We provide personal information to these Third Parties, they are restricted from using this data in any way other than to provide the required services for Us.
  • We reserve the right to release your personal information if required to do so by law, search warrant, subpoena, court order or upon request of government authorities.
  • We may provide your personal information to third parties in connection with the sale or transfer of a business to which you submitted your information.
  • True may share your personal information with its affiliated companies and subsidiaries for marketing reasons.
  • Your personal information will be stored in True databases, affiliated company or subsidiary databases, or databases managed by third party service providers, some of which are located outside of the United States, and will be automatically transferred to these databases for storage and maintenance.
  • Your personal information will be stored in True databases, affiliated company or subsidiary databases, or databases managed by third party service providers, some of which are located outside of the United States, and will be automatically transferred to these databases for storage and maintenance.

6. True Sales Representatives

When you buy True products or visit a Sales Representative website, the Sales Representative may share your information with True as the furniture manufacturer. Please be aware that each Sales Representative operates as a separate legal entity and you should read the Sales Representative's privacy statement to ensure that you understand its privacy practices and procedures. Additionally, because the True Sales Representative often is the first contact with you, the Sales Representative can answer any questions you may have about its privacy practices. While True encourages its Sales Representative to ensure full compliance with all applicable privacy legislation. True is not responsible for the Sales Representative's compliance with applicable law. When completing a purchase with the True Sales Representative, please be sure to ask for the Sales Representative's privacy statement and related policies.

7. Social Media Platforms

Our Websites’ web pages may embed plugs-ins, widgets or other apps of various social media platforms, such as Facebook, Twitter, and YouTube. An example of such a plug-in is Facebook’s “Like” button. When you encounter those embedded objects, your internet browser may make a direct connection to the social media platform's service and may share with the social media platforms information such as which of our Websites you have visited. You may also choose to provide Us with access to certain personal information stored by such social media platforms. The personal information We may have access to would vary by social media platform and is controlled by privacy settings on that platform and your choices. By linking to our Websites while logged into a social media platform, you agree that True may use your information from these platforms in accordance with this Privacy Statement.

8. Security

True will take reasonable precautions to protect your personal information from loss, misuse or alteration. Agents or contractors of True who have access to your personal information in connection with providing services for True are required to keep the information confidential and are not permitted to use this information for any other purpose than to carry out the services they are performing for True. Please be aware, however, that any email or other transmission you send through the Internet cannot be completely protected against unauthorized interception.

9. Children

True has no intention of collecting any personal information from individuals under 13 years of age, and users under age 13 should not submit any personal information to us. Where appropriate, True will specifically instruct children not to submit such information on our Websites. If We become aware that a child has provided Us with personal information or a parent or guardian of a child contacts Us through the contact information provided below, We will use reasonable efforts to delete the child's information from our databases.

10. Links to Other Websites

Our Websites may contain links to other websites. True is not responsible for the privacy practices or the content of the other websites. Please note that the privacy policies applicable to such third party websites may differ significantly from the True Privacy Statement, so We advise you to read them carefully before using those websites. True cannot be held liable for any actions by or content of such third party websites.

11. Newsletter Subscription

By signing up for our newsletter, you indicate your agreement to be bound by our Terms of Use.
Users who no longer wish to receive our newsletter may opt-out of receiving these communications by clicking on the unsubscribe link at the bottom of a newsletter and following the instructions displayed. They may also send an email to SERVICE@TRUESEATING.COM with the title “REMOVE FROM E-LIST”. Users may apply to cancel their subscription to the newsletter at any time through the opt-out mechanism.

12. Contact Us/ California Privacy Rights

True is committed to working with consumers to obtain a fair and rapid resolution of any queries, complaints or disputes about privacy. Please send Us your questions or comments regarding our privacy practices by emailing Us at SERVICE@TRUESEATING.COM, calling Us at 1 (949) 428-4141 or sending Us a letter addressed to:
True Privacy Inquiries
True Innovations, Attn: Director, Compliance, 2052 Alton Parkway, Irvine CA 92606
California residents may have certain additional rights including the right to information, including information about how personal information is shared with third parties for the third parties' direct marketing purposes during the preceding calendar year. California residents may make such a request by contacting Us according to the contract information above.

Effective Date: January 26, 2015